The llama patch is stitched on really well and hasn't frayed at all after a couple months of washing. Fabric is that soft organic cotton blend that feels broken-in from day one, not stiff like some hoodies. Wore it hiking in the morning and to a bar that night without changing.
The organic cotton blend feels soft right out of the wash, no scratchiness at all. Only small gripe is the patch stitching looks a little delicate, so I'm careful with it.